{"id":1860,"date":"2017-11-21T03:49:19","date_gmt":"2017-11-21T08:49:19","guid":{"rendered":"https:\/\/seychellemedia.com\/?page_id=1860"},"modified":"2020-01-08T09:24:44","modified_gmt":"2020-01-08T14:24:44","slug":"ppc-paid-search","status":"publish","type":"page","link":"https:\/\/seychellemedia.com\/ppc-paid-search\/","title":{"rendered":"Paid Search (PPC)"},"content":{"rendered":"

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Paid Search (PPC)<\/h1>\n

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Pay-Per-Click (PPC) Campaign Strategy & Development<\/h2>\n

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To create successful paid search campaigns,<\/strong> it takes a careful blend of creativity, analytical thinking and strategic experience.<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner el_class=”custom-checkbox-column left” animation=”animation fade-in”][vc_column_text el_class=”page-subheading width-96-procent” css=”.vc_custom_1511254547441{margin-bottom: 0px !important;}”]Your ads must be compelling, appear where it\u2019s most important and finally, land where it\u2019s most relevant. Well-managed and optimized PPC campaigns can often be self-financing and scalable. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_color=”light-title” css=”.vc_custom_1511254846673{margin-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”align-center”][vc_column width=”1\/2″ animation=”animation left-to-right” css=”.vc_custom_1511254744642{margin-bottom: 0px !important;padding-top: 20% !important;padding-right: 20% !important;padding-bottom: 20% !important;padding-left: 20% !important;background-image: url(https:\/\/seychellemedia.com\/wp-content\/uploads\/2017\/11\/walking-the-walk.jpg?id=1584) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column thb_color=”thb-light-column” width=”1\/2″ animation=”animation right-to-left” css=”.vc_custom_1511268614964{margin-bottom: 0px !important;padding-top: 20% !important;padding-bottom: 20% !important;background-color: #7f7cfb !important;}”][vc_row_inner thb_column_padding=”true”][vc_column_inner el_class=”max-width-605″ css=”.vc_custom_1511268330864{padding-right: 30px !important;padding-left: 50px !important;}”][vc_column_text el_class=”featured-section-1″ css=”.vc_custom_1511254803361{margin-bottom: 30px !important;}”]<\/p>\n

What\u2019s PPC?<\/h1>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1511254769115{margin-bottom: 0px !important;}”]PPC is Pay-Per-Click advertising, sometimes referred to as \u201cpaid search advertising\u201d or \u201csearch marketing.\u201d It\u2019s a discipline of online advertising, where links are purchased on search engine results pages (SERP), websites, blogs or content sites. When you market through paid search, you pay a fee to have your website displayed on search results pages when a user types specific keywords or phrases into a search engine. The SERP will then serve up the ads that you\u2019ve created, directing viewers to your website. The fee you pay will be based on either clicks or views of these ads. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” css=”.vc_custom_1511092120994{margin-bottom: 0px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f3f6f8 !important;}” el_class=”align-center”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1511044077766{margin-bottom: 0px !important;}”][vc_column_text el_class=”width-96-procent” css=”.vc_custom_1511255364719{margin-bottom: 100px !important;}”]<\/p>\n

Types of Paid Search and PPC<\/strong><\/h1>\n

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Google Adwords The Search Network<\/strong><\/h1>\n

Google\u2019s Search Network is a group of search-related websites where your ads can appear. Searching is when a user types in keywords or a phrase into a search engine (like Google) in order to see relevant results. For example, let\u2019s say that a user is looking to book a resort vacation in Orlando. They should be served ads that relate directly to that search query they typed into Google\u2019s search bar. The Search Network allows you, an advertiser, to bid on keywords that correlate back to what users are querying.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1511218937122{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1511092953831{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text el_class=”font-size-17″]<\/p>\n

The Display Network<\/strong><\/h1>\n

Google\u2019s Display Network is an extension of the Search Network that reaches users as they\u2019re surfing the web. Let\u2019s say a user is looking for family vacation videos from Cabo San Lucas, Mexico on YouTube. They want to book a stay there and they\u2019re not sure which resort is family-friendly. As they watch the videos, ads will be targeted to them based on the content of the site, or their past browsing behavior depending upon advertisers\u2019 targeting selections (keyword\/contextual, interest categories, demographics). [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2071″ img_size=”full” alignment=”center” css_animation=”fadeIn”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1511255180302{margin-bottom: 100px !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”2072″ img_size=”full” alignment=”center” css_animation=”fadeIn”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1511092327712{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text css=”.vc_custom_1511255119347{margin-bottom: 20px !important;}” el_class=”font-size-17″]<\/p>\n

Remarketing & Retargeting<\/strong><\/h1>\n

Remarketing<\/strong> has been historically defined as gathering visitor\u2019s information and using those data points to market or remarket to that user later. [\/vc_column_text][vc_column_text el_class=”font-size-17″]Retargeting<\/strong> is the general term referring to online search and display ads that target users based on cookies. Advertisers cookie users based on a visit or action and then serve ads as they browse.[\/vc_column_text][vc_btn title=”Learn More” style=”custom” custom_background=”#a9039f” custom_text=”#ffffff” shape=”square” size=”lg” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fseychellemedia.com%2Fcustomer-remarketing-retargeting%2F|||” css=”.vc_custom_1511287885923{margin-bottom: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1511255194113{margin-bottom: 0px !important;}”][vc_column_inner width=”1\/2″ css=”.vc_custom_1511092953831{padding-right: 1vh !important;padding-left: 1vh !important;}”][vc_column_text el_class=”font-size-17″]<\/p>\n

Gmail Sponsored Promotions<\/strong><\/h1>\n

Gmail Sponsored Promotions (GSP) is an extremely targeted vehicle for your marketing messaging. GSPs allow users to reach their audiences based on email address, email subject line, job title, domain, and product category. It\u2019s an attractive funnel to promote your calls to action to select Gmail users.[\/vc_column_text][vc_btn title=”Learn More” style=”custom” custom_background=”#a9039f” custom_text=”#ffffff” shape=”square” size=”lg” align=”left” i_align=”right” i_icon_fontawesome=”fa fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fseychellemedia.com%2Fppc-paid-search%2Fgmail-sponsored-promotions%2F|||”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2077″ img_size=”full” alignment=”center” css_animation=”fadeIn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1510931720223{padding-top: 7vh !important;padding-bottom: 7vh !important;}”][vc_column el_class=”custom-container”][vc_column_text el_class=”row-width-1000″]<\/p>\n

We Implement, Measure, Evaluate, Think, Report, Innovate, Test<\/strong> and Repeat.<\/h1>\n

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[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_color=”light-title” el_class=”page-title-custom” css=”.vc_custom_1511217018242{background: #f855ae url(https:\/\/seychellemedia.com\/wp-content\/uploads\/2017\/11\/subpage-header-bg2.jpg?id=1037) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column animation=”animation top-to-bottom” el_class=”custom-container” css=”.vc_custom_1510849371565{margin-bottom: 0px !important;}”][vc_empty_space height=”56px”][vc_column_text css=”.vc_custom_1511254227596{margin-bottom: 0px !important;}”] Paid Search (PPC) [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_column_padding=”true” el_class=”align-center” css=”.vc_custom_1510830768317{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″ el_class=”services-subpage–menu”][vc_wp_custommenu nav_menu=”81″ el_class=”page-inner-nav”][vc_row_inner thb_column_padding=”true” css=”.vc_custom_1511091450125{margin-bottom: 50px !important;}”][vc_column_inner width=”1\/4″ css=”.vc_custom_1511217099740{margin-bottom: 0px !important;background-color: #f3f6f8 !important;background-position: center !important;background-repeat: no-repeat…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"yoast_head":"\n

PPC Management Services | Pay Per Click Advertising Agency<\/title>\n<meta name='\"description\"' content='\"Data-driven' ppc management services. we a digital display ad agency driven by data analysis and execution.take advantage of our free introductory audit.>\n<meta name='\"robots\"' content='\"index,' follow max-snippet:-1 max-image-preview:large max-video-preview:-1>\n<link rel='\"canonical\"' href="https://seychellemedia.com/wp-json/wp/v2/pages/%5C%22https:%5C/%5C/seychellemedia.com%5C/ppc-paid-search%5C/%5C%22">\n<meta property='\"og:locale\"' content='\"en_US\"'>\n<meta property='\"og:type\"' content='\"article\"'>\n<meta property='\"og:title\"' content='\"PPC' management services pay per click advertising agency>\n<meta property='\"og:description\"' content='\"Data-driven' ppc management services. we a digital display ad agency driven by data analysis and execution.take advantage of our free introductory audit.>\n<meta property='\"og:url\"' content='\"https:\/\/seychellemedia.com\/ppc-paid-search\/\"'>\n<meta property='\"og:site_name\"' content='\"Seychelle' media marketing agency>\n<meta property='\"article:modified_time\"' content='\"2020-01-08T14:24:44+00:00\"'>\n<meta name='\"twitter:card\"' content='\"summary_large_image\"'>\n<meta name='\"twitter:label1\"' content='\"Est.' reading time>\n\t<meta name='\"twitter:data1\"' content='\"7' minutes>\n<script type='\"application\/ld+json\"' class='\"yoast-schema-graph\"'>{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seychellemedia.com\/ppc-paid-search\/\",\"url\":\"https:\/\/seychellemedia.com\/ppc-paid-search\/\",\"name\":\"PPC Management Services | Pay Per Click Advertising Agency\",\"isPartOf\":{\"@id\":\"https:\/\/seychellemedia.com\/#website\"},\"datePublished\":\"2017-11-21T08:49:19+00:00\",\"dateModified\":\"2020-01-08T14:24:44+00:00\",\"description\":\"Data-driven PPC Management Services. 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